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Clemence Poesy, the fragrance's muse, was on hand to present Chloe Love Story to the press during the event in Paris.
July 7, 2014
By: Jamie Matusow
Coty Prestige hosted a cocktail party on the rooftop of l’Institut du Monde Arabe in Paris to present the new Chloé Love Story fragrance to the international press, VIP’s and influencers. Actress Clémence Poésy, (shown) the fragrance’s muse, was on hand to present Chloe Love Story to the press Jean Mortier, President of Coty Prestige and Geoffroy de la Bourdonnaye, CEO of Chloé, were on hand to celebrate along with the 400 guests – plus Clémence Poésy, the fragrance’s muse. Clare Waight Keller, Chloé’s Creative Director and Mélanie Laurent, director of the tv spot, revealed a glimpse of the upcoming ad campaign. The tv commercial features the song Mi Amor performed by Vanessa Paradis. The fragrance’s bottle is a unique lock shape. It will launch in September 2014.
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